クラッターってやっぱり大きなイシューなんだね
At an Association of National Advertisers TV Ad Forum on March 22, attendees from major marketing firms and agencies were asked what their biggest issue with TV advertising was. Despite all the talk this year about the time-shifting consumer, the issue that topped the list was clutter
Even though TV is less cluttered than print and online, viewers believe TV has too much advertising, according to MindShare's research.
電通ワンダーマンの定義によると“クラッター”とは
ある媒体における、編集プログラム以外の広告を含む雑多なスペースの量。
TVや雑誌は広告スペースとそれ以外の尺やページ数の比率ということが分かるけど、オンラインってどうやって計っているのかね？１HTML内の比率なのかな